1. Reach out!
Every participant has a circle of friends whom FLL can never reach. Only YOU can reach them. Think of your family, relatives, neighbours, friends, colleagues, former colleagues, high school/university alumni, bible sharing group members, etc. Don’t forget your contacts outside of Toronto, or even Canada. They can donate online with credit card. It is an opportunity for you to evangelize and also a meaningful way to re-connect with friends whom you lost contact with because of the busy daily life!
2. Increase the size of the pie
Keep in mind that a lot of the parishioners from the Chinese parishes will be approached by multiple FLL walkers/runners. Your fundraising effort will be more effective if you reach out to those who do not know other FLL walkers/runners, such as those who do not go to Chinese parishes or non-Catholics.
3. Fundraising message template
A good fundraising message can go a long way in getting sponsors. This is the message that you can post on your fundraising page, send to your friends and/or post on social media. Be personal and creative. If you don’t have time to come up with a custom letter, please use the attached fundraising message template and customize it according to your need.
4. Fundraising webpage
Your fundraising webpage is a very important fundraising tool. There are a few things that you should set up:
Set a fundraising goal
It is good to set a high fundraising goal, e.g. $1,500. It motivates your potential sponsors to help you reach your goal.
Include a custom message
If you do not customize your message, people will not even know you are fundraising for FLL. You may use the attached template or write your own.
Include a picture
A picture says a thousand words. Post a picture of you at a previous STWM, or you wearing an FLL T-shirt, or attending an FLL event. If you are a new participant, any picture of yourself is good. It adds a personal touch to your webpage and makes your potential sponsors feel connected to you.
Add an FLL banner
You may download some FLL and walkathon logos from the Download section of walk.FLL.cc. You may add the FLL logo to your page too. If you need any assistance with setting up or customizing your fundraising page, please email email@example.com. Someone will be able to help you.
5. Email Tips
We suggest you not to use the email feature on your fundraising page. If you use that feature, the email generated will be from STWM and it may be perceived as a spam. We suggest you use your personal email to send soliciting emails instead. Remember to include the link to your fundraising page.
6. Facebook Tips
We also suggest you not to use the Facebook feature on your fundraising page as it automatically generates a default Scotiabank Toronto Waterfront Marathon Charity Challenge image and message, with no indication that you are fundraising for FLL. We suggest you post a picture on Facebook, along with the fundraising message and the link to your fundraising page. Pictures attract more attention than status updates.
7. Hardcopy Pledge Forms
8. Forming Teams
You may group together with your friends to fundraise and walk as a team. The top fundraising team will get a prize. For assistance with setting up teams, email walk@FLL.cc.
9. Invite Friends to Join Us
Besides fundraising, you may also invite your friends to join our team and help raise funds for FLL! The larger our team, the stronger we are!
If you have any questions or suggestions, please email us at walk@FLL.cc. We are here to help!